Took over and transformed a venue in the centre of Sydney for the country's first SXSW event.
Shopify wanted a space to hero their merchants by day and for the public to let loose and enjoy by night.

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We created graphics that ran coherently across the whole venue creating an energy to draw people inside, enjoy what merchants had to offer and a place to relax and work midweek.

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Custom built merchant stands were held with their own unique experiences from shoe lace art to match your look, to personalised leather bag tags made with old traditional press methods.